Steps To Building A Successful ECommerce Enterprise

Steps To Building A Successful ECommerce Enterprise

With the eCommerce business booming across Europe, and Cyber Monday confirmed as the most important on-line sales day on file, there is now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their attention to on-line retail. However, a lot with building any enterprise, sure key considerations and strategies have to be observed when launching a successful eCommerce business. Read on to discover the seven key steps to creating a thriving on-line store...

Step 1: Purchase a domain name

The first stage to building a successful online retail business is to discover a suitable domain name. You want something that is memorable, easy to spell and is not too much like the URLs of your competitors. Do your due diligence if you are buying a domain name from an already trading company or via public sale as you don't want to purchase a URL that is subject to Google penalties.

Step 2: Find a web developer

In an effort to make your on-line store a reality, you'll need to find a reliable, experienced web developer. Search for a development crew that has a proven track file with eCommerce sites, can show you examples of eCommerce stores they have constructed and is knowledgeable on subjects comparable to payment gateways and eCommerce platforms.

Step three: Select a platform

After getting a web developer in place, they should be able to advise you on the most appropriate eCommerce platform in your needs. A typical option is WooCommerce which dovetails very nicely into WordPress allowing you to manage your complete website from one control panel. You'll also want web hosting in place.

Step four: Determine on a theme or design

Upon getting your eCommerce platform chosen, you will need to resolve on a look and feel for your new on-line store. At this point design and buyer journey both have a component to play. Speak with your web developer to plan and plot the journey you want your new and existing clients to take by the website.

Step 5: Write your content material

While your web developer is hard at work behind the scenes, begin the task of making your web copy. You will must conduct thorough keyword research beforehand, to ensure your product descriptions, landing pages and other web pages are optimised for launch. Don't forget strong calls to motion too.

Step 6: Test, test, test

Earlier than your site officially goes live, you'll have to conduct in depth testing. Your web developer ought to do this before hand over but, you may also need to totally test the site, utilizing a range of various devices. Go all of the way by the checkout process too and make sure the journey to sale is as seamless as possible. Testing should continue after the site launches so you'll additionally want a plan of action for A/B testing as you move forward.

Step 7: Launch your marketing plan

You'll want a robust digital marketing plan to accompany your site launch. It's a good idea to get started earlier than your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You'll have to consider paid search initially, but you also needs to simultaneously be working on a longer term SEO plan, social media marketing, content material marketing and e mail marketing to drive relevant, focused traffic to your site.

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