Steps To Building A Profitable ECommerce Enterprise

Steps To Building A Profitable ECommerce Enterprise

With the eCommerce trade booming throughout Europe, and Cyber Monday confirmed as the largest on-line sales day on file, there's now more incentive than ever for entrepreneurs and bricks and mortar retailers to show their consideration to on-line retail. Nevertheless, much with building any enterprise, certain key considerations and strategies should be noticed when launching a profitable eCommerce business. Read on to discover the seven key steps to developing a thriving on-line store...

Step 1: Buy a domain name

The first stage to building a successful on-line retail business is to discover a suitable domain name. You want something that's memorable, easy to spell and isn't too just like the URLs of your competitors. Do your due diligence if you're purchasing a domain name from an already trading firm or through public sale as you do not wish to purchase a URL that is topic to Google penalties.

Step 2: Discover a web developer

As a way to make your on-line store a reality, you'll need to discover a reliable, experienced web developer. Seek for a development workforce that has a proven track document with eCommerce sites, can show you examples of eCommerce stores they have built and is knowledgeable on subjects reminiscent of payment gateways and eCommerce platforms.

Step 3: Select a platform

Upon getting a web developer in place, they need to be able to advise you on probably the most appropriate eCommerce platform in your needs. A typical option is WooCommerce which dovetails very properly into WordPress allowing you to handle your entire website from one control panel. You may also want web hosting in place.

Step four: Resolve on a theme or design

Upon getting your eCommerce platform chosen, you may need to resolve on a look and really feel on your new online store. At this point design and buyer journey both have a part to play. Speak with your web developer to plan and plot the journey you need your new and existing customers to take by way of the website.

Step 5: Write your content material

While your web developer is hard at work behind the scenes, start the task of creating your web copy. You will have to conduct thorough keyword research beforehand, to ensure your product descriptions, touchdown pages and different web pages are optimised for launch. Do not forget robust calls to action too.

Step 6: Test, test, test

Earlier than your site officially goes live, you will have to conduct extensive testing. Your web developer should do this earlier than hand over however, you will also need to completely test the site, using a range of different devices. Go all of the way via the checkout process too and make sure the journey to sale is as seamless as possible. Testing should continue after the site launches so you'll additionally want a plan of motion for A/B testing as you move forward.

Step 7: Launch your marketing plan

You will need a sturdy digital marketing plan to accompany your site launch. It's a good idea to get began before your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You may must consider paid search initially, however you also needs to concurrently be working on a long term website positioning plan, social media marketing, content material marketing and electronic mail marketing to drive related, targeted visitors to your site.

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